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Frbiz.com, one of the platforms of China B2B search with more than 30 industry B2B websites to its name, evaluates the Sony Ericsson X1/X2.

In appearance, the X2 is body is curved design with a 3.2-inch screen, compared with a 3.0-inch screen X1. Both screen resolutions are maintained at 480 * 800 pixels and support writing and touch-control. The X2 is more convenient to operate because of its 3.2-inch screen.

Not only is the screen X2 3.2-inches larger than the X1, it is also higher by 1.4 mm. Sony Ericsson X1 use metal material, while the body of the front X2 uses a high-polished plastic. Also uses the part back of metal and joins the hollow design, which compared with the X1 has a better feeling in the hand. However, the successful implementation of polishing material on the X2 fingerprinting prevents serious.

Sony Ericsson is a joint venture established on October 1, 2001 [1] by the Japanese consumer electronics the company Sony Corporation and Swedish telecommunications company Ericsson to make mobile phone. The reasons given for this venture is to combine the expertise of Sony, the electronics consumption with Ericsson's technological leadership in the communications industry. Both companies have stopped making their own mobile phones.

Overall management the company is based in London neighborhood of Hammersmith and Fulham, and has teams of research and development in Sweden, Japan, China, Germany, United States, India and the United Kingdom. In 2009, was the fourth largest mobile phone maker in the world after Nokia, Samsung and LG [3] Sales of products increased largely due to the launch of adaptation of the popular Sony Walkman and Cyber-shot series.

The Sony Ericsson X1 and X2 are equipped with the same 1500mAh Li-ion, the two phones have settings same hardware, and their wait times are also very close: a call half an hour, 10 sending and receiving SMS, 1 hour of music and 2 hours of other operations. The charge may last 2 days, so the performance is still acceptable.

Problems with Ericsson's mobile business

In the United States, Ericsson in partnership with General Electric in the early nineties, mainly to establish a U.S. presence and brand recognition.

Ericsson had decided to get chips their phones from a single source – a mechanism Philips in New Mexico. In March 2000, a fire at the Philips factory contaminated the installation of sterile. Philips assured Ericsson and Nokia (his other major customers) that the production could be delayed for more than a week. When it became clear that production would be really engaged for months, Ericsson was faced with a serious fault. Nokia had already begun to obtain parts from alternative sources, but the position Ericsson was much worse than the production of current models and launching new was held up.

Ericsson, which had been in the mobile phone market for decades, and was the world there. 3 maker of mobile phones, was struggling with huge losses – despite strong sales since 2000 – due to this fire, and its inability to produce cheaper, like the Nokia phones. To reduce losses, found that the outsourcing of production to Asian companies that can produce the phone to reduce costs.

Speculation began about a possible sale by Ericsson for its handset business, but the company president said he had no plans to do so. "Mobile phones are really a core business for Ericsson. We would not be as successful (networks) if we do not have phones, "he said.

Background of the joint venture

Sony was a marginal player in the world market for mobile phones, with a market share below 1 percent in 2000. Though bearing the losses in this area, I wanted to focus more. In April 2001, Sony confirmed that it was in talks with Ericsson for a possible collaboration in the telephone industry. This was soon after Toshiba and Siemens announced plans in November 2000 to work together on handsets for 3G mobile networks, which was canceled in 2001.

In August 2001, the two companies had finalized the terms of the merger announced in April. The company should have an initial force of 3,500 employees.

Early problems

Although intended to be profitable in its first year, the market share of Ericsson fell in reality and in August 2002, Ericsson said it would stop making phones and order to their partnership with Sony, if the business continues to disappoint, even though Sony said it was fully committed to joint venture and wanted to make a success. However, in January 2003, both companies said they would inject more money into the joint venture, in an attempt to contain the losses.

Strategy Sony Ericsson was the release of new models capable of digital photography and other multimedia capabilities, how to download and view video clips and management capabilities personal information. To that end, launched several new models that were built in digital camera and color screen that were new at the time. The P800 high-end that included a built-in camera and attributes PDA was successful and helped to turn around. The joint venture, however, continued to show larger losses, despite sales expansion. So, he kept postponing the target date to make a profit in its first year from 2002 to 2003 the second half of 2003.

He has not played its role to become the best-selling multimedia phones and was in fifth place and struggling in 2003.

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