Imovie 09 Supported Camcorders

Creating a TV ad for your small business can seem a daunting task, daunting and expensive. Fortunately, with easy access today for tools and technology of TV production, producing a TV spot is well within your reach. A caution: Make a TV ad may be relatively easy. Make an announcement of the good television is much more difficult. Do not be so involved in the production process that you lose sight of your purpose advertising. The awards are nice, but it is not creative unless it sells!

Once you have your advertising message in mind, the 3 key stages of TV production are the following:

1) Pre-production A Planning, writing, scheduling, recognition places and all the preparations and details before a frame of video is never done.

2) The production-video live-fire announced. Depending on your needs and your budget, could be anything from a camcorder to a multi-camera Hollywood extravaganza.

3) Post-Production  While on the set, you may have heard the mantra: "We will fix it in post." Post is where everything comes together to produce one AD-editing, graphics, music, titles, voiceovers, special effects and possibly a cut "final."

Here are the most effective solutions to get your own TV ad product:

 • Set clear objectives

Know and communicate your marketing objectives. Determine your budget and develop a plan. What do you hope to achieve with your TV ad? Where and when will it work?

Get-It-do: the Television Bureau of Advertising (TVB.org) is an excellent resource for the first time TV advertisers. The Association of National Advertisers (ANA.net) is another good starting point.

 • Determine your target audience

Television is a medium mass, but you better know your target before shooting! Who are you trying to achieve, and your message resonates with the audience?

GET-IT-Done: Advertising Age (AdAge.com) is the industry bible. More in-depth demographic research is available online at their sister publication, American Demographics.

 • Content is King

Craft your message and determine your content. Ask yourself if you're producing a TV spot 30 seconds, a: 20: 15: 10 or a combination. Be sure to Refine your script and a storyboard, a visual representation of each shot in your ad – up Are you sure the spot is ready to shoot.

GET-IT-Done: Need ideas and inspiration? Hop across the pond (online) to "thinkbox, site great Britain for the marketing of television in the United Kingdom.

 • Plan shoot

You will need to decide on the "creativity" for your TV ad. Considerations include tone, rhythm, mood, style, music, etc. Must be humorous? Dramatic? Animated? The clearer your vision before the shoot, the more television you produce.

Get-It-Do: marketing and TV ad hits the Promax.org are some of the best "producers Promo" in the world. See what producers ads NBC, Discovery, MTV, Fox and others are doing and use their collective knowledge.

 • Set in the post

Post production is "where magic happens. "Modify images of your shoot, adding music, graphics, effects and finishes. Find a professional video editor, or take a crack at it yourself with a program like iMovie.

GET-IT-Done: Mandy.com lists hundreds of suppliers of production, as LA411 and NewYork411, depending on your preference coast. Get a pro is a wider B2B directory.

A few mouthfuls final production television include:

 • If you decide to go alone, creation is still key. Creative outweighs the budget every time. A good idea with the declining production is always better than a small black misses.

 • software "Visual Communicator" Adobe lets you create videos using Pro only a webcam and some pre-packaged graphics.

 • Your TV station May provide local support to commercial production (at additional cost) if you buy a calendar listings on this station.

 • Think of other "sites" for your finished TV ad, such as streaming video on your website.

Lou Bortone is an award-winning writer and TV producer with over 20 years in the television industry, including several years as Senior VP of Marketing & Advertising for Fox Family Worldwide in L.A. Today, Lou specializes in helping entrepreneurs create compelling video for the Web. Email Lou at lou@theonlinevideoguy.com or visit http://www.theonlinevideoguy.com