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When lovers walk exhibition room floors vast exhibition hall and come upon highly creative, interactive poster exhibition music, they get to stop and join the fun. Trade fair participants become part of the exhibition. Using the experimental activity, the exhibitor fair not only entertains but also educates their key potential customers with fun "hands on "experiences.
Why are such participatory activities important at trade shows? Quite simply: they boost traffic to the site showroom, leading to product interest and often substantial sales to experience firsthand a new product dynamics.
When Event Marketer covered the Consumer Electronics Show (CES) in Las Vegas in early January 2006, they found the exhibition ground offering exceptional interactive experiences. Some exhibitors whose "hands on" trade show displays new product trials presented on the floor of fair trade:
Canon – Canon has been Target participants receive instruction on their products. They had three hands on the islands of exposure held by representatives. One of the islands and Featured PowerShot EOS cameras and camcorders, printers presented another, and the third island Featured smaller digital cameras and camcorders. Canon has also had a theater that imitated film work created with ramps camera and lighting professional stage. Visitors demonstrated Canon's new products and took pictures and videos of a working model of village-choo train chooing far in their central island.
Dolby – A Theater TrueHD Dolby was mistress to run demonstrations of its high definition audio technology. Separate the semi-closed showed off Dolby audio technology for HDTV home theaters, surround-game video, audio and home audio PC. The area of online games offered visitors a chance to try Burnout, the new racing game Xbox 360. The gamers of the Xbox Dolby Digital sound technology attracted to come and try their new products.
Garmin – Several interactive demonstration stations helped her get Garmin portable navigation systems in the hands of people. Two islands Features eight units each circular portable navigation for visitors to try, while plasma screens at the top station run product videos.
Nokia – The company divided sections of the fair-exhibition presented all of its products Office Mobile for his latest Bluetooth phones to create different environments for products and presentations. Visitors checked products on tables on the main floor. Nokia created interactive booths with touch-screen computer kiosk where visitors to the trade show could learn more about the features product.
Remember that people want to try before you buy. At fairs, they want to see themselves and be part of the action. Therefore the use of interactivity works especially well in trade show displays that introduce new products and services.
Dick Wheeler is President of Professional Exhibits & Graphics, headquartered Sunnyvale, California. The firm is a full-service salon Premiere exhibition, graphics and management services company. For additional information, visit target = "_blank"> www.proexhibits.com.
© Copyright 1996-2006, Professional Exhibits & Graphics. All rights reserved
About the Author:
Dick Wheeler is President of Professional Exhibits & Graphics headquartered in Sunnyvale, with a showroom in Sacramento, California. His firm is a full-service premiere trade show exhibit, graphics and management services company. Go to http://www.proexhibits.com
Article Source: ArticlesBase.com – Hands On Trade Show Exhibits Lure Attendees
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